About us

Because it is a single price, you can buy more than usual. You can try because it is a one-price product. Because it's a one-price product, I bought it casually and my daily life changed. One price has infinite power to enrich people, I think Daiso. That's why we have such a surprise! With the joy of discovering that there are things like this, I want to contribute to the enrichment of people's lives. With a wide variety of products, high quality, It's a fun idea.Daiso is a one-price product,Shopping We will make your life more exciting.

Seiji Yano President and Representative Director, Daiso Sangyo Co., Ltd.

Seiji Yano

Our Motto - Statement

Enriching the people's lives with a single-price - The best quality with the best price -

Our Philosophy - Mission

We think outside the box to bring our customers joy and surprise Providing customers an exciting experience. "I even found this at Daiso! They have all sorts of items here!"

The Values We Share - Value

We continue to be "definite" in every aspect - Our three arrows logo -

daiso logo

Building foundations for life in the world

We have established a store in the genre of 100 yen uniform instead of the product genre, and established it as the world's first business model to expand the chain globally. We are now opening "DAISO" as a huge chain with more than 3,493 stores in Japan, 2,248 stores in 26 countries and regions overseas, and 5,741 stores worldwide (as of the end of February 2020).

We handle a wide range of products that enrich our lives, from daily necessities to hobbies and luxury items, and currently we have about 76,000 items. 90% of them are in-house developed products. In addition, we develop 800 new products every month to surprise our customers every day. Even now, we continue to open about 180 stores in Japan and about 100 stores overseas every year, and are highly evaluated as a company that is a living infrastructure for people all over the world.

Aspiring to be a global retailer originating in Japan

We aim to become a global retailer originating in Japan under the corporate motto of "changing the lives of people around the world at one price." In March 2019, we renewed our global corporate identity and brand message in order to increase our brand value globally as "DAISO".

Continue to stick to "Danzen" in everything-Three Arrows * 1-and "Danzen! Daiso" With the slogan, we will continue to provide impressive prices and quality that exceed our customers' imagination. To that end, in our domestic and overseas business strategies, we will provide overwhelmingly valuable products, and renew and further refine our business model that enables optimal product procurement, distribution networks, and store sales from the customer's perspective. Through this, we aim to establish a global brand.

Seiji Yano
President and Representative Director, Daiso Sangyo Co., Ltd.